For the "New Endorser Project", I delved into the dynamic world of sports marketing with a primary objective: to conceptualize a groundbreaking endorsement partnership for a prominent athlete, team, or sports entity. The project aimed to not only strengthen brand identity but also create a symbiotic relationship between the sports entity and the endorsing brand.
For my athlete, I chose Misty Copeland, who has been an inspiration for me as a lifelong dancer, and paired her with wellness brand Golde. I created a limited edition product bundle and built out a marketing campaign for this bundle.
